Best Practices - Samples

Samples Of the $29 billion spent by the pharmaceutical industry to promote its products, over 60%, or about $18 billion a year goes to “free” samples. Samples encourage physicians and patients to rely on medications that are expensive, but often not more effective than other available drugs. Samples have been shown to increase physician prescribing of the marketed product, independent of the effect of detailing by industry sales representatives. Developing a samples policy requires consideration of the marketing impacts of samples, the needs of under-insured patients, patient safety concerns associated with dispensing samples, compliance with accreditation standards and the invisible overhead costs associated with logging, tracking and dispensing medications from a traditional sample closet.
 Model policies:

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